Rethinking Public Relations
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updatin...
| Main Author: | Moloney, Kevin |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
Routledge
2006
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=77897 |