Rethinking Public Relations
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updatin...
| Main Author: | Moloney, Kevin |
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| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
Routledge
2006
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=77897 |
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oai:lib.umy.ac.id:77897 |
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oai_dc |
| spelling |
oai:lib.umy.ac.id:778972021-06-16T13:10:11ZRethinking Public Relations Moloney, KevinPublic Relations , politic, democracy Komunikasi PolitikAll PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media. Routledge2006Buku TeksISBN:978-0-415-37062-2659.2 Mol rBahasa Inggrishttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=77897 |
| institution |
Universitas Muhammadiyah Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Bahasa Inggris |
| topic |
Public Relations , politic, democracy Komunikasi Politik |
| spellingShingle |
Public Relations , politic, democracy Komunikasi Politik Moloney, Kevin Rethinking Public Relations |
| description |
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence.
Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as:
PR as a form of propaganda which flourishes in a democracy
the connections between PR and journalism
the media, promotions culture and persuasion.
Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media. |
| format |
Buku Teks |
| author |
Moloney, Kevin |
| author_sort |
Moloney, Kevin |
| title |
Rethinking Public Relations |
| title_short |
Rethinking Public Relations |
| title_full |
Rethinking Public Relations |
| title_fullStr |
Rethinking Public Relations |
| title_full_unstemmed |
Rethinking Public Relations |
| title_sort |
rethinking public relations |
| publisher |
Routledge |
| publishDate |
2006 |
| url |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=77897 |
| isbn |
ISBN:978-0-415-37062-2 |
| callnumber-raw |
659.2 Mol r |
| callnumber-search |
659.2 Mol r |
| _version_ |
1702753806267187200 |
| score |
14.79448 |