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Journal Economics, business & accountancy: THEORETICAL TESTING ON SERVICE QUALITY AND PRODUCT INNOVATION OF SMALL-MICRO CREDIT BANKS (A CASE STUDY)

The research topic is a theoretic influence of service quality and product innovation on customerloyalty which are mediated by customer satisfaction and customer trust borrowing microand small scale credit of public bank in Jember Regency. The research examines the influencesof: service quality on c...

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Main Author:	Mohamad Dimyati
Format:	Jurnal
Language:	Bahasa Inggris
Published:	PPPM Perbanas 2011
Subjects:	theoretic influence service quality product innovation customerloyalty mediated by customer satisfaction micro and small scale credit of public bank Jember Regency.
Online Access:	http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=79501

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