Gadjah Mada International Journal Of Business : Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication
Complaints delivered directly to a firm will not be a problem if they can be handled properly, while the ones that are not disclosed directly to the firm but to a third party or even warnings to others not to use particular products or services, will be negative word-of-mouth communication. It can d...
| Main Author: | Dien Mardhiyah, Basu Swastha Dharmmesta, B. M. Purwanto |
|---|---|
| Format: | Jurnal |
| Language: | Bahasa Inggris |
| Published: |
MM UGM
2013
|
| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=79582 |