Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, throuh sophisticated levels of communication,...
| Main Author: | Mustika Sufiati Purwanegara, Eka Yuliana |
|---|---|
| Format: | Jurnal |
| Language: | Bahasa Indonesia |
| Published: |
ITB
2010
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51793 |