Mastering Alliance Strategy A Comprehensive Guide to Design, Management, and Organization
Alliances have come of age. In the last ten years, they have gone from being a peripheral tool of management, used mostly to enter restricted overseas markets, to a centerpiece of corporate strategy and competitive advantage. Today, many companies have portfolios of twenty or more alliances—and so...
| Main Author: | Benjamin Gomes-Casseres , James D. Bamford |
|---|---|
| Format: | eBook |
| Language: | Bahasa Indonesia |
| Published: |
Jossey-Bass
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=80816 |