| Summary: |
Research examines the focus of social identity and cultural identity of individuals between
states of Germany, China and Indonesia. Building a sense of one's cultural identity is
comprised of various identities that are interconnected with face negotiation theory perspective.
Research constructive significance intersubjective phenomenology with qualitative
constructivist paradigm. The study found that the inter-state identity constructed in a
different manner. Germany builds social identity because of the role of government not of the
family. Germany does not take into account the family so that the identity of individual awakes
more independent. Chinese social identity constructed by social status, stratum or class. China
still sees a group of men as dominant and women as a minority. Socially constructed male
identity as it is considered more capable than women. Social identity of opposites so that social
structures are built are also different. Similarly, Indonesia, social identity is built almost the
same as China, only differentiating factor lies in obedience to carry out the norms and values
prevailing in the social strata. Indonesia and China still uphold the cultural dimension of
collectivity than Germany Individual dimensions. Using multicultural Public Relations
function approach finally be able to recognize the cultural identity of each country and eah
social identity
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