Promotion Management and Marketing Communications
| Main Author: | SHIMP, Terence A. |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
The Dryden Press
1993
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=91156 |
| Physical Description: |
XXii, 682p., ilus., 24 cm. |
|---|---|
| ISBN: |
ISBN:0-03-076748-2 |