Fables, fashions, and facts about advertising
Fables, fashions, and facts about advertising. A Study of 28 enduring myths
| Main Author: | JONES, John Philip |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
Sage Publication
2004
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=9613 |
| Summary: |
Fables, fashions, and facts about advertising. A Study of 28 enduring myths |
|---|---|
| Physical Description: |
xvii, 305 p. ,21 cm 15 cm 0 cm |
| ISBN: |
ISBN:0-7619-2799-9 |