READINGS and cases in basic marketing
| Main Authors: | McCARTHY, E. Jerome, McCarthy, E. Jerome |
|---|---|
| Format: | TEXT |
| Language: | eng |
| Published: |
Homewwod, Illionis:Richard D. Irwin
1984
|
| Online Access: |
http://opac.lib.ugm.ac.id/index.php?mod=book_detail&sub=BookDetail&act=view&typ=htmlext&buku_id=223069&unit_id=1 |
| id |
ugmlib-223069 |
|---|---|
| recordtype |
oai_dc |
| spelling |
ugmlib-2230692016-08-06 READINGS and cases in basic marketing McCARTHY, E. Jerome McCarthy, E. Jerome Homewwod, Illionis:Richard D. Irwin 1984 TEXT xiii, 387 hlm., ilus, 25 cm. 658.8, Rea, eng http://opac.lib.ugm.ac.id/index.php?mod=book_detail&sub=BookDetail&act=view&typ=htmlext&buku_id=223069&unit_id=1 |
| institution |
Universitas Gajah Mada |
| collection |
Perpustakaan Yogyakarta |
| language |
eng |
| format |
TEXT |
| author |
McCARTHY, E. Jerome McCarthy, E. Jerome |
| spellingShingle |
McCARTHY, E. Jerome McCarthy, E. Jerome READINGS and cases in basic marketing |
| author_sort |
McCARTHY, E. Jerome |
| title |
READINGS and cases in basic marketing |
| title_short |
READINGS and cases in basic marketing |
| title_full |
READINGS and cases in basic marketing |
| title_fullStr |
READINGS and cases in basic marketing |
| title_full_unstemmed |
READINGS and cases in basic marketing |
| title_sort |
readings and cases in basic marketing |
| publisher |
Homewwod, Illionis:Richard D. Irwin |
| publishDate |
1984 |
| url |
http://opac.lib.ugm.ac.id/index.php?mod=book_detail&sub=BookDetail&act=view&typ=htmlext&buku_id=223069&unit_id=1 |
| callnumber-raw |
658.8, Rea, |
| callnumber-search |
658.8, Rea, |
| _version_ |
1702184811128422400 |
| score |
14.79448 |