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Gadjah Mada International Journal Of Business: SQ and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry

Service quality is vital to the success of any service organization. The rapid growth of the Malaysian hotel industry in the 2000â€™s forced hotel operators to seriously recognize the importance of service improvement in order to gain competitive advantage. This study aims to examine the impact of...

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Main Author:	Boon-Liat Cheng
Format:	Jurnal
Language:	Bahasa Inggris
Published:	MM UGM 2013
Subjects:	SERVICE QUALITY the Mediating Effect of Corporate Image Malaysian Hotel
Online Access:	http://library.umy.ac.id/katalog.php?opo=lihatDetilKatalog&id=79581

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