Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing
iv, 168 p. : il.; 25 cm.
| Main Authors: | McDonald, Malcolm, Leppard, John W |
|---|---|
| Language: | English |
| Published: |
Butterworth Heinemann
1992
|
| Subjects: |
| id |
unylib-slims-24402 |
|---|---|
| recordtype |
oai_dc |
| spelling |
unylib-slims-244022014-04-10T16:14:19Z Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing McDonald, Malcolm Leppard, John W Manajemen penjualan Butterworth Heinemann 1992 en Buku Teks http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=24402 750604085 Oxford iv, 168 p. : il.; 25 cm. |
| institution |
UNY |
| collection |
Universitas Negeri Yogyakarta |
| language |
English |
| topic |
Manajemen penjualan |
| spellingShingle |
Manajemen penjualan McDonald, Malcolm Leppard, John W Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing |
| description |
iv, 168 p. : il.; 25 cm. |
| author |
McDonald, Malcolm Leppard, John W |
| author_sort |
McDonald, Malcolm |
| title |
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing |
| title_short |
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing |
| title_full |
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing |
| title_fullStr |
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing |
| title_full_unstemmed |
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing |
| title_sort |
marketing by matrix : 100 practical ways to improve your strategic and tactical marketing |
| publisher |
Butterworth Heinemann |
| publishDate |
1992 |
| callnumber-raw |
http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=24402 |
| callnumber-search |
http://library.uny.ac.id/sirkulasi/index.php?p=show_detail&id=24402 |
| _version_ |
1703543097062850560 |
| score |
14.79448 |