Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch
| Main Author: | BELCH, George E. |
|---|---|
| Format: | TEXT |
| Language: | Inggris |
| Published: |
McGraw Hill
2001
|
| Physical Description: |
xiii, 608 hlm.; |
|---|---|
| ISBN: |
ISBN:0072314451 |