Consumer behavior and marketing strategy
| Main Authors: | Peter, J. Paul, Olson, Jerry C. |
|---|---|
| Format: | Buku Teks |
| Language: | Eng |
| Published: |
Irwin/McGraw-Hill
1999
|
| Subjects: | |
| Online Access: |
http://www.library.usd.ac.id//web/index.php?pilih=search&p=1&q=61715&go=Detail |
| id |
usdlib-61715 |
|---|---|
| recordtype |
oai_dc |
| spelling |
usdlib-617152004-10-15 00:00:00Consumer behavior and marketing strategyPeter, J. PaulOlson, Jerry C.CONSUMER BEHAVIORIrwin/McGraw-Hill1999Buku Teksxxv, 545 p. : il. ; 26 cm658.834 2 PET cISBN:0-256-26190-3Enghttp://www.library.usd.ac.id//web/index.php?pilih=search&p=1&q=61715&go=Detail |
| institution |
Universitas Sanata Dharma |
| collection |
Perpustakaan Yogyakarta |
| language |
Eng |
| topic |
CONSUMER BEHAVIOR |
| spellingShingle |
CONSUMER BEHAVIOR Peter, J. Paul Olson, Jerry C. Consumer behavior and marketing strategy |
| description |
|
| format |
Buku Teks |
| author |
Peter, J. Paul Olson, Jerry C. |
| author_sort |
Peter, J. Paul |
| title |
Consumer behavior and marketing strategy |
| title_short |
Consumer behavior and marketing strategy |
| title_full |
Consumer behavior and marketing strategy |
| title_fullStr |
Consumer behavior and marketing strategy |
| title_full_unstemmed |
Consumer behavior and marketing strategy |
| title_sort |
consumer behavior and marketing strategy |
| physical |
xxv, 545 p. : il. ; 26 cm |
| publisher |
Irwin/McGraw-Hill |
| publishDate |
1999 |
| url |
http://www.library.usd.ac.id//web/index.php?pilih=search&p=1&q=61715&go=Detail |
| callnumber-raw |
658.834 2 PET c |
| callnumber-search |
658.834 2 PET c |
| isbn |
ISBN:0-256-26190-3 |
| _version_ |
1544171953247485952 |
| score |
14.79448 |