Advertising and promotion an integrated marketing communications perspective
Advertising and promotion an integrated marketing communications perspective
| Main Author: | BELCH, George E |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
McGraw - Hill Book Company
2009
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=23595 |
| Summary: |
Advertising and promotion an integrated marketing communications perspective |
|---|---|
| Physical Description: |
xxv, 838 p. ,28 cm 22 cm 0 cm |
| ISBN: |
659.1 Bel a |