Cover Image

Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Main Author: BELCH, George E
Format: Buku Teks
Language: Bahasa Inggris
Published: McGraw - Hill Book Company 2009
Subjects:
Iklan Promosi
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=23595
PINJAM
id oai:lib.umy.ac.id:23595
recordtype oai_dc
spelling oai:lib.umy.ac.id:235952021-06-16T13:02:51ZAdvertising and promotion an integrated marketing communications perspectiveBELCH, George EIklan PromosiAdvertising and promotion an integrated marketing communications perspectiveMcGraw - Hill Book Company2009Buku Teksxxv, 838 p. ,28 cm 22 cm 0 cm 659.1 Bel aBahasa Inggrishttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=23595
institution Universitas Muhammadiyah Yogyakarta
collection Perpustakaan Yogyakarta
language Bahasa Inggris
topic Iklan Promosi
spellingShingle Iklan Promosi
BELCH, George E
Advertising and promotion an integrated marketing communications perspective
description Advertising and promotion an integrated marketing communications perspective
format Buku Teks
author BELCH, George E
author_sort BELCH, George E
title Advertising and promotion an integrated marketing communications perspective
title_short Advertising and promotion an integrated marketing communications perspective
title_full Advertising and promotion an integrated marketing communications perspective
title_fullStr Advertising and promotion an integrated marketing communications perspective
title_full_unstemmed Advertising and promotion an integrated marketing communications perspective
title_sort advertising and promotion an integrated marketing communications perspective
physical xxv, 838 p. ,28 cm 22 cm 0 cm
publisher McGraw - Hill Book Company
publishDate 2009
url http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=23595
isbn 659.1 Bel a
_version_ 1702742237607100416
score 14.79448

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