blue print for your Library marketing Plan
Marketing is about bringing them in and bringing them back. The competition understands this and pursues repeat business. Librarians can no longer afford to leave getting repeat customers to either chance or goodwill. Libraries are in danger of becoming irrelevant relics rather than the key players...
| Main Author: | PATRICIA H. FISHER , MARSEILLE M. PRIDE |
|---|---|
| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
AMERICAN LIBRARY ASSOCIATION
2006
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=50549 |