blue print for your Library marketing Plan
Marketing is about bringing them in and bringing them back. The competition understands this and pursues repeat business. Librarians can no longer afford to leave getting repeat customers to either chance or goodwill. Libraries are in danger of becoming irrelevant relics rather than the key players...
| Main Author: | PATRICIA H. FISHER , MARSEILLE M. PRIDE |
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| Format: | eBook |
| Language: | Bahasa Inggris |
| Published: |
AMERICAN LIBRARY ASSOCIATION
2006
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=50549 |
| Summary: |
Marketing is about bringing them in and bringing them back. The competition understands
this and pursues repeat business. Librarians can no longer afford to leave getting repeat customers
to either chance or goodwill. Libraries are in danger of becoming irrelevant relics
rather than the key players in the New World order that we believe they should be.Marketing
is a stance and an attitude that focuses on meeting the needs of users. Marketing is a means
of ensuring that libraries, librarians, and librarianship are integrated into both today’s and
tomorrow’s emerging global culture.Marketing is not separate from good practice. It is good
practice. Some librarians already know many of the steps needed to take a marketing
approach to library operations and services.
Library literature over the past fifteen to twenty years has numerous entries on the benefits
of using a marketing approach in the delivery of library services. But many of these articles
focus on the promotions and public relations aspects of the process and in so doing tend
to miss the forest for the trees. Many librarians do not realize that marketing touches every
aspect of delivering library service; they are performing marketing functions without realizing
it. |
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| ISBN: |
ebook 4 |