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ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)

This research aims to give solution upon the decreasing problem of sale level, share market, and disatisfaction of Ooredoo Indosat Card users in Yogyakarta by examining the influence analysis of product and service quality on customer satisfaction to increase repurchase intention. The research was...

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Main Author: Ana Mentaldi
Format: Skripsi S1
Language: Bahasa Indonesia
Published: MNJ 16 UMY 147 2016
Subjects:
product quality, service quality, customers’ satisfaction, repurchase intention
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=68123
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id oai:lib.umy.ac.id:68123
recordtype oai_dc
spelling oai:lib.umy.ac.id:681232021-06-16T13:08:40ZANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)Ana Mentaldiproduct quality, service quality, customers’ satisfaction, repurchase intentionThis research aims to give solution upon the decreasing problem of sale level, share market, and disatisfaction of Ooredoo Indosat Card users in Yogyakarta by examining the influence analysis of product and service quality on customer satisfaction to increase repurchase intention. The research was conducted in Yogyakarta with total number of samples as many as 96 people. The samples were taken using purposive sampling and based on given criteria. The data collecting technique used for this research by distributing quetionnaires to Ooredoo Indosat card users in Yogyakarta. The result of the testing using multiple linear regression and simple regression showed that the product and service quality indeed has positive significant influence toward the customer satisfaction. Furthermore, the customer satisfaction has positive significant influence toward repurchase intention. Key Words: product quality, service quality, customers’ satisfaction, repurchase intentionMNJ 16 UMY 1472016Skripsi S162 halSKR F E 147Bahasa Indonesiahttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=68123
institution Universitas Muhammadiyah Yogyakarta
collection Perpustakaan Yogyakarta
language Bahasa Indonesia
topic product quality, service quality, customers’ satisfaction, repurchase intention
spellingShingle product quality, service quality, customers’ satisfaction, repurchase intention
Ana Mentaldi
ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)
description This research aims to give solution upon the decreasing problem of sale level, share market, and disatisfaction of Ooredoo Indosat Card users in Yogyakarta by examining the influence analysis of product and service quality on customer satisfaction to increase repurchase intention. The research was conducted in Yogyakarta with total number of samples as many as 96 people. The samples were taken using purposive sampling and based on given criteria. The data collecting technique used for this research by distributing quetionnaires to Ooredoo Indosat card users in Yogyakarta. The result of the testing using multiple linear regression and simple regression showed that the product and service quality indeed has positive significant influence toward the customer satisfaction. Furthermore, the customer satisfaction has positive significant influence toward repurchase intention. Key Words: product quality, service quality, customers’ satisfaction, repurchase intention
format Skripsi S1
author Ana Mentaldi
author_sort Ana Mentaldi
title ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)
title_short ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)
title_full ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)
title_fullStr ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)
title_full_unstemmed ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN UNTUKMENDORONG MINAT BELI ULANG (Studi Pada Pengguna Kartu Indosat Ooredoo)
title_sort analisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen untukmendorong minat beli ulang (studi pada pengguna kartu indosat ooredoo)
physical 62 hal
publisher MNJ 16 UMY 147
publishDate 2016
url http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=68123
isbn SKR F E 147
_version_ 1702751908670734336
score 14.79448

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