CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA

The aims of this research is to find out how the consumers decision process on purchasing organic vegetables and their preference towards organic vegetables are. This is an quantitative research which use descriptive method. There are two brands and six atributes that being evaluated in this researc...

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Main Author: Nisa Murty Andari1*, Widodo1 , Sriyadi1
Format: Proceeding
Language: Bahasa Indonesia
Published: 2016
Subjects:
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=72825
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