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CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA

The aims of this research is to find out how the consumers decision process on purchasing organic vegetables and their preference towards organic vegetables are. This is an quantitative research which use descriptive method. There are two brands and six atributes that being evaluated in this researc...

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Main Author: Nisa Murty Andari1*, Widodo1 , Sriyadi1
Format: Proceeding
Language: Bahasa Indonesia
Published: 2016
Subjects:
consumer, preference, organic vegetable, product attributes, ideal point attitude mode
Online Access: http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=72825
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id oai:lib.umy.ac.id:72825
recordtype oai_dc
spelling oai:lib.umy.ac.id:728252021-06-16T13:09:28ZCONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTANisa Murty Andari1*, Widodo1 , Sriyadi1 consumer, preference, organic vegetable, product attributes, ideal point attitude modeThe aims of this research is to find out how the consumers decision process on purchasing organic vegetables and their preference towards organic vegetables are. This is an quantitative research which use descriptive method. There are two brands and six atributes that being evaluated in this research. The brands are TOM and TOS, while the attributes are price, packaging, brand, freshness, variant of vegetables, and organic label. The data analysis techniques used in this research are descriptive and ideal point attitude model. The result of the research, which is taken from 44 respondents, shows that freshness is the most important attribute in organic vegetables. Consumers’ are being motivated to consume organic vegetable because of its better nutrient compared to non-organic. Magazine and newspaper are the source of information about organic vegetables that being accesed by mostly consumers. People feel good benefits to their health after consuming organic vegetables so they decided to continue consuming organic vegetables. Overall, TOM brand gained higher score than TOS brand, and consumer prefer to buy TOM’s organic vegetables2016Proceeding00Bahasa Indonesiahttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=72825
institution Universitas Muhammadiyah Yogyakarta
collection Perpustakaan Yogyakarta
language Bahasa Indonesia
topic consumer, preference, organic vegetable, product attributes, ideal point attitude mode
spellingShingle consumer, preference, organic vegetable, product attributes, ideal point attitude mode
Nisa Murty Andari1*, Widodo1 , Sriyadi1
CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA
description The aims of this research is to find out how the consumers decision process on purchasing organic vegetables and their preference towards organic vegetables are. This is an quantitative research which use descriptive method. There are two brands and six atributes that being evaluated in this research. The brands are TOM and TOS, while the attributes are price, packaging, brand, freshness, variant of vegetables, and organic label. The data analysis techniques used in this research are descriptive and ideal point attitude model. The result of the research, which is taken from 44 respondents, shows that freshness is the most important attribute in organic vegetables. Consumers’ are being motivated to consume organic vegetable because of its better nutrient compared to non-organic. Magazine and newspaper are the source of information about organic vegetables that being accesed by mostly consumers. People feel good benefits to their health after consuming organic vegetables so they decided to continue consuming organic vegetables. Overall, TOM brand gained higher score than TOS brand, and consumer prefer to buy TOM’s organic vegetables
format Proceeding
author Nisa Murty Andari1*, Widodo1 , Sriyadi1
author_sort Nisa Murty Andari1*, Widodo1 , Sriyadi1
title CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA
title_short CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA
title_full CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA
title_fullStr CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA
title_full_unstemmed CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA
title_sort consumer preference towards organic vegetables at super indo sultan agung yogyakarta
publishDate 2016
url http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=72825
isbn 00
_version_ 1702752827415199744
score 14.79448

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