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The power of product leadership in generating customers' intentions to buy : the case of dagadu

Main Author:	Markus Surkamto Eric Santosa
Format:	Jurnal
Language:	Bahasa Inggris
Published:	UGM Faculty of Economics and Business 2015
Subjects:	product leadership, perceived quality, perceived value
Online Access:	http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=74443

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