Effective Advertising: Understanding When, How, and Why Advertising Works
| Main Author: | Tellis, Gerard T. |
|---|---|
| Format: | Buku Teks |
| Language: | Bahasa Inggris |
| Published: |
Sage Publishing
1950
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=95026 |
| id |
oai:lib.umy.ac.id:95026 |
|---|---|
| recordtype |
oai_dc |
| spelling |
oai:lib.umy.ac.id:950262021-06-16T13:12:53ZEffective Advertising: Understanding When, How, and Why Advertising WorksTellis, Gerard T. advertising consumers attitudeSage Publishing1950Buku TeksISBN:0-7619-2252-0659.1 Tel eBahasa Inggrishttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=95026 |
| institution |
Universitas Muhammadiyah Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Bahasa Inggris |
| topic |
advertising consumers attitude |
| spellingShingle |
advertising consumers attitude Tellis, Gerard T. Effective Advertising: Understanding When, How, and Why Advertising Works |
| description |
|
| format |
Buku Teks |
| author |
Tellis, Gerard T. |
| author_sort |
Tellis, Gerard T. |
| title |
Effective Advertising: Understanding When, How, and Why Advertising Works |
| title_short |
Effective Advertising: Understanding When, How, and Why Advertising Works |
| title_full |
Effective Advertising: Understanding When, How, and Why Advertising Works |
| title_fullStr |
Effective Advertising: Understanding When, How, and Why Advertising Works |
| title_full_unstemmed |
Effective Advertising: Understanding When, How, and Why Advertising Works |
| title_sort |
effective advertising: understanding when, how, and why advertising works |
| publisher |
Sage Publishing |
| publishDate |
1950 |
| url |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=95026 |
| isbn |
ISBN:0-7619-2252-0 |
| callnumber-raw |
659.1 Tel e |
| callnumber-search |
659.1 Tel e |
| _version_ |
1702757229281673216 |
| score |
14.79448 |