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Effective Advertising: Understanding When, How, and Why Advertising Works

Main Author:	Tellis, Gerard T.
Format:	Buku Teks
Language:	Bahasa Inggris
Published:	Sage Publishing 1950
Subjects:	advertising consumers attitude
Online Access:	http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=95026

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