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Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention

Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, throuh sophisticated levels of communication,...

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Main Author:	Mustika Sufiati Purwanegara, Eka Yuliana
Format:	Jurnal
Language:	Bahasa Indonesia
Published:	ITB 2010
Subjects:	Jurnal Manajemen Teknologi Word Of Mouth Perception Purchase Intention Online Purchase Intention
Online Access:	http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51793

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