Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, throuh sophisticated levels of communication,...
| Main Author: | Mustika Sufiati Purwanegara, Eka Yuliana |
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| Format: | Jurnal |
| Language: | Bahasa Indonesia |
| Published: |
ITB
2010
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| Subjects: | |
| Online Access: |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51793 |
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oai:lib.umy.ac.id:51793 |
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oai_dc |
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oai:lib.umy.ac.id:517932021-06-16T13:06:12ZInfluence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase IntentionMustika Sufiati Purwanegara, Eka YulianaJurnal Manajemen Teknologi Word Of Mouth Perception Purchase Intention Online Purchase IntentionWord-of-mouth (WOM) gives the consumer perceptions to engage in retail online can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, throuh sophisticated levels of communication, as the personal influence, online community, and also by sharing the experience. Since the effect of word of mouth communications on marketingand has proven to stimulate online consumer's perceptions, 374 person of House of Tajj Facebookers in all over Indoensia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and word of mouth. This research presumes that word of mouth from another online consumers, share information and features can influence online shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To Achieve the result of the test may conclude that the Facebookers perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers' positive perception for online purchase intention. Thus, this study may conclude that indicator variable of perception that raly influence the facebookers online purchase intentions are their perception toward the effectiveness of time that they can be used to evalute, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intentionITB2010Jurnal1ISBN:14121700Jurnal MM Vol 9 No 2 2010Bahasa Indonesiahttp://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51793 |
| institution |
Universitas Muhammadiyah Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Bahasa Indonesia |
| topic |
Jurnal Manajemen Teknologi Word Of Mouth Perception Purchase Intention Online Purchase Intention |
| spellingShingle |
Jurnal Manajemen Teknologi Word Of Mouth Perception Purchase Intention Online Purchase Intention Mustika Sufiati Purwanegara, Eka Yuliana Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention |
| description |
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, throuh sophisticated levels of communication, as the personal influence, online community, and also by sharing the experience. Since the effect of word of mouth communications on marketingand has proven to stimulate online consumer's perceptions, 374 person of House of Tajj Facebookers in all over Indoensia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and word of mouth. This research presumes that word of mouth from another online consumers, share information and features can influence online shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To Achieve the result of the test may conclude that the Facebookers perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers' positive perception for online purchase intention. Thus, this study may conclude that indicator variable of perception that raly influence the facebookers online purchase intentions are their perception toward the effectiveness of time that they can be used to evalute, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention |
| format |
Jurnal |
| author |
Mustika Sufiati Purwanegara, Eka Yuliana |
| author_sort |
Mustika Sufiati Purwanegara, Eka Yuliana |
| title |
Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention |
| title_short |
Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention |
| title_full |
Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention |
| title_fullStr |
Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention |
| title_full_unstemmed |
Influence of Word of Mouth Communication Towards Indonesian Online Shopper Purchase Intention |
| title_sort |
influence of word of mouth communication towards indonesian online shopper purchase intention |
| physical |
1 |
| publisher |
ITB |
| publishDate |
2010 |
| url |
http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51793 |
| isbn |
ISBN:14121700 |
| callnumber-raw |
Jurnal MM Vol 9 No 2 2010 |
| callnumber-search |
Jurnal MM Vol 9 No 2 2010 |
| _version_ |
1702748612127096832 |
| score |
14.79448 |