Cover Image

The Influence of Parent Brands Commitment On Consumers' Atitude Toward Co-Branding Between Those Brands

This paper examines the influence of parentbrands' commitment on consummers' attitude toward cobranding. Co-branding refers to the combination of two brand names to lauch a single and unique product for a short to long term cooperation. Two experiments were conducted to test the hypotheses...

Full description

Main Author:	Azzah Nur Aisyah, Reza Ashari Nasution
Format:	Jurnal
Language:	Bahasa Inggris
Published:	ITB 2010
Subjects:	Co branding, Level of commitment, brand personality
Online Access:	http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=51823

PINJAM

Similar Items

Brand Equity of Team Sport Towards Sponsorship in Indonesian Football Club
by: Syauqy Lukman, Reza Ashari Nasution
Published: (2010)

EMPLOYEES AS PARTNERS OF BRAND BUILDING
by: Deepal Sooriyaarachchi
Published: (1998)

The Influence of Parent Brands Commitment On Consumers' Atitude Toward Co-Branding Between Those Brands
by: Azzah Nur Aisyah, Reza Ashari Nasution
Published: (2010)

Destination Branding and Its Influence on Tourist's Satisfaction and Loyalty
by: Rana Roostika
Published: (2012)

Consumer Behavior
by: WELLS, William D. et al.
Published: (1996)

Consumer Behaviour an Asia Pacific Approach
by: BLACKWELL, Roger et al.
Published: (2007)

Brand Culture
by: Jonathan E. Schroeder, Miriam Salzer-Morling
Published: (2006)

Understanding Brands
by: Peter Cheverton
Published: (2006)

Analisis consumer responses pada strategi pemasaran digital perbankan syariah dalam meningkatkan consumer-brand relationship quality
by: Umi Nurchayati
Published: (2018)

Personal branding lewat internet
by: Agung, Gregorius, et al.
Published: (2011)

personal branding guru
Published: (2011)

Authentic Personal Branding
Published: (2008)

Jurnal Kata: male and female atitudes towards swear worlds: a case study at binus International school
by: Maria fe s. nicolau, Katharina endriati sukamto
Published: (2014)

PENGARUH STASFACTION, HABITUAL BEHAVIOR, COMMITMENT DAN LIKING OF THE BRAND TERHADAP BRAND LOYALITY PADA KONSUMEN SABUN MANDI BIORE
by: BOBBI BUSTAN
Published: (2005)

Effective Advertising: Understanding When, How, and Why Advertising Works
by: Tellis, Gerard T.
Published: (1950)

Global Consumer Behavior
by: Chantal Ammi
Published: (2007)

Consumer Behavior Building Marketing Strategy 11th Edition
by: Hawkins Del I, et al.
Published: (2010)

THE STATUS OF BRAND MANAGEMENT IN THE CORPORATION
by: Hiroshi Tanaka
Published: (1998)

THE STATUS OF BRAND MANAGEMENT IN THE CORPORATION
by: Hiroshi Tanaka
Published: (1998)

Islamic Branding and Marketing
by: Paul Temporal
Published: (2011)

BRANDED MALE MARKETING TO MEN
by: Mark Tungate
Published: (2008)

Pharmaceutical Product Branding StrategieS
by: Mark Paich, Ph.D., Corey Peck
Published: (2009)

Islamic Marketing and Branding
by: T. C. Melewar, S. F. Syed Alwi
Published: (2019)

THE 22 IMMUTABLE LAWS OF BRANDING
by: AL RIES, LAURA RIES
Published: ( )

Branding Promotion with Social Networks
by: JUJU, Dominikus, et al.
Published: (2010)

Marketing Effectiveness in Islamic Financial Cooperative: A Case Study
by: Zulfi Bagja Nugraha, Reza Ashari Nasution
Published: (2010)

Sukses membangun authentic personal branding
by: Rampersad, Hubert K
Published: (2008)

Be your own brand Resep jitu meraih personal brand yang unggul
by: McNALLY, David, et al.
Published: (2004)

Brands and Branding
by: Clifton, Rita, et al.
Published: (2004)

ANALYSIS OF MACROECONOMIC FACTORS AND DOW JONES INDUSTRIAL AVERAGE TOWARDS JAKARTA ISLAMIC INDEX PERIOD 2010-2014
by: Muhibbuddin Ahmad Al-Muqorrobi
Published: (2015)

PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN THE INFLUENCES OF BRAND EQUITY TO BUYING DECISION
by: Menur Ajeng Retnowati
Published: (2016)

Brand Operation The Offical Academy Courspeak / Desi Handayani, dkk. ; editor, Tim esensi
by: Desi Handayani; Andrizal; Anthony Darmaja; Ryan Fachry Nasution; Tim Esensi
Published: (2010)

Sikap konsumen terhadap produk donat berbahan mocaf sebagai pengganti tepung terigu
by: Arsyy Nur Fadillah, Widodo
Published: (2015)

High Visibility : Transforming your personal and professional brand
by: High-visibility..., et al.
Published: (2006)

Personal Branding Membangun Citra Diri Yang Cemerlang
by: Amalia E. Maulana
Published: (2015)

High Visibility : Transforming your personal and professional Brand
by: Rein, Irving
Published: (2006)

THE CONSUMER LEGAL PROTECTION CONCERNING IMPORTED COSMETIC PRODUCT IN YOGYAKARTA
by: Naseha Elkarima
Published: (2015)

LEGAL PROTECTION FOR MOSLEM CONSUMERS ON HALAL GUARANTEE OF FOOD PRODUCTS IN INDONESIA
by: Redhita Febri Athifah
Published: (2016)

CONSUMER PREFERENCE TOWARDS ORGANIC VEGETABLES AT SUPER INDO SULTAN AGUNG YOGYAKARTA
by: Nisa Murty Andari1*, Widodo1 , Sriyadi1
Published: (2016)

Trade marketing strategies : the partnership between manufacturers, brands and retailers
by: Randall, Geoffrey
Published: (1994)