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IMPLEMENTASI RELATIONSHIP MARKETING PADA INDUSTRI HOSPITALITY

TUJUAN PENELITIAN INI ADALAH MENGUJI PENGARUH SIGNIFIKAN RELATIONSHIP MARKETING INOUTS YANG MENCAKUP UNDERSTANDING CUSTOMER EXPEVTATION, BUILDING SERVICE PARTNERSHIP, TOTAL QUALITY MANAGEMENT, DAN EMPOWERING EMPLOYEES TERHADAP CUSTOMERSATISFACTION DAN CUSTOMER LOYALTY

Main Author:	Widya Rully Andhika
Format:	Skripsi S1
Language:	Bahasa Indonesia
Published:	Universitas Muhammadiyah Yogyakarta 2008
Subjects:	UNDERSTANDING CUSTOMER EXPECTATION, BUILDING SERVICE PARTNERSHIP
Online Access:	http://oaipmh-jogjalib.umy.ac.idkatalog.php?opo=lihatDetilKatalog&id=65061

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